Curriculum Vitae

Alexandra
Bertsatou

Creative Marketing & Brand Experience Specialist

📞+30 694 576 3681 ✉alexberts1@gmail.com inAlexandra Bertsatou 🔗linktr.ee/Alexandra_Bertsatou 📍Athens, Greece
Creative Marketing professional with 4+ years of experience spanning brand communication, performance marketing, event production and content strategy — in both agency (Ogilvy) and in-house environments. Proven track record leading teams, managing multi-channel campaigns and translating strategy into measurable results. Combines data-driven thinking with hands-on creative execution.

Professional Experience

Marketing & Partnerships Manager Jan 2025 – Jul 2025

bFlex / FlexThis · Athens

  • Planned and executed brand marketing initiatives across digital, experiential and partnership channels
  • Managed strategic brand collaborations and partnerships to expand audience reach and brand visibility
  • Developed integrated B2B & B2C campaign frameworks aligned with product and growth objectives
Performance Marketing Executive Mar 2023 – Jan 2025

Ogilvy One — Ogilvy Greece · Athens

  • Managed paid media campaigns across Meta, TikTok, Google and LinkedIn with full-funnel strategy (B2C & B2B)
  • Collaborated with creative teams on concept development, content direction and campaign execution
  • Delivered strategic planning and performance reporting for multiple client accounts across industries
  • Supported integrated marketing campaigns with emphasis on creative strategy and audience engagement
Market Researcher 2022 – 2023

IELKA – Institute of Retail Consumer Goods Research

  • Conducted market and consumer research projects focused on e-commerce and retail trends
  • Analysed data using SPSS and RapidMiner to support evidence-based reporting and strategy

Freelance — Branding, Design & Social Media

From September 2025 to present, independently managed a portfolio of small-brand clients across branding, identity design, social media strategy and content creation — delivered end-to-end as a freelance specialist.

KALMA
Broken-punk streetwear brand. Designed full logo & brand identity system: wordmark in Punk Kid Regular, monochrome variations (circle, rectangle, standalone), colour palette (black / white / pink #FC91A9), mood board and T-shirt mockups.
Logo DesignBrand IdentityMockups
KALMA
Linas Handmade Bags
Playful hand-knotted bag brand. Created primary logo (custom fluid lettering), iridescent 3D secondary logo, standalone icon/submark, pattern, full monochrome variations, colour palette and application mockups (sticker, hang tag, woven label, packaging). Ongoing social media management and content creation including post graphics and campaign visuals.
Logo DesignBrand KitSocial Media MgmtContent Creation
Linas Handmade Bags
Pessada
Fashion/footwear brand with bold Mediterranean identity. Designed abstract 4-quadrant icon mark, full logotype in Adirek Sans, colour palette (Burnt Ember / Raw Linen / Deep Espresso), logo variations across backgrounds, plus packaging mockups: product box, shopping bag and product tags.
Logo DesignBrand IdentityPackaging Design
Pessada
Adamas
Summer-focused brand. Produced a bulk series of illustrated postcards and posters — custom illustrations and layout design for seasonal commissioned print runs.
IllustrationPrint DesignCommission Work
Adamas
Qinetiko
Social media management and content strategy. Responsible for post creation, visual graphics and ongoing feed management aligned with brand tone and growth objectives.
Social Media MgmtContent CreationStrategy
Qinetiko
Born Backwards Project
Streetwear/fashion brand. Social media management (Instagram feed strategy, grid planning, content direction) and paid Meta performance campaigns — including SS'26 campaign creative and audience targeting.
Social Media MgmtMeta AdsContent Creation
Born Backwards Project
Noctale
Urban reggaeton society (Athens). Social media management and content creation — event flyers, photo series, recurring Instagram content formats for weekly venue events at Kokoonloutrakicoast, EDO Athens and Bolivar Beach Club.
Social Media MgmtContent CreationEvent Promotion
Noctale

Events & Brand Experience

Marketing Director Jul 2023 – Jul 2024

TEDxPanteionUniversity · Athens

  • Led overall marketing and communications strategy, managing a multidisciplinary team
  • Oversaw content creation, social media, audience engagement and event promotion end-to-end
Venue & Experience Manager Nov 2022 – Jul 2023

TEDxPanteionUniversity · Athens

  • Coordinated venue operations, installations and attendee flow for live events
  • Supported on-site experience design and event logistics for 500+ attendees
Event Information Provider / Venue Orientation

GRECA – Greek E-Commerce Association

  • Supported attendee experience and assisted with event operations and communications

Creative Projects & Independent Work

Founder & Creative Designer 2019 – Present

@aplacetoexpressmymess · Instagram

  • Founded and manage an independent creative art & design project with an active social media presence
  • Design custom graphic artworks, posters and visual concepts; handle commissioned works produced as prints
  • Developed curated collections leading to batch commercial collaborations and direct sales
  • Manage creative direction, production coordination and client communication
Unlearning

Unlearning

Luminescence

Luminescence

Mermaids

Mermaids

Flowers

Flowers

Greece

Greece

Mosaic

Mosaic

Goutos Lines

Goutos Lines

Greek Islands

Greek Islands

Summer Cards

Summer Cards